Merculet – blockchain system for global entrepreneur.

Hello everybody, today I would like to review the project named Merculet. The team positions the project as Chief Growth Officer of Global Entrepreneur. And they have the reason. There is information overload nowadays. Thanks to the globalization of economics and internet each manufacturer has the whole world as potential clients and struggle for the attention of customers all over the world but users can't pay attention to all producers, this is totally beyond the capacity of humans. That's why people's attention is a finite resource and a key tool in marketing. Nevertheless, some people stay loyal to favored companies and brands. The companies benefit from it but are users awarded for this loyalty? How can companies keep the loyal clients and award them to incentivize them? Merculet has found a progressive solution.

Merculet working principle

Merculet is a platform where investors, manufacturers, and customers interact directly.
There are three main factors Merculet focus: the attention from users from one side, the high-level content to get the attention from users from another side and evaluation of the attention and rewarding for it. In order to evaluate the attention of customers, the entrepreneurs supposed to be able to measure the value of this attention. Thanks to blockchain technology Merculet will help entrepreneurs to convert the users' attention into material value. As a result, all users of the platform have the benefit: entrepreneurs expand their market and the customers monetize their attention.
To develop and strengthen these 3 mentioned factors Merculet has the following tools:
  • UAV (User Attention Value) evaluation system which allows effectively measure the attention of users and provide proof of workload.
  • Interest incentive system: UATs (User Attention Tokens), Application Market of Merculet UAT Alliance
  • Merculet Open Content Platform, which will provide the motive for users' attention.
To improve the technology and strengthen the system Merculet applies multi-chain asset mapping:
  • Native asset layer: MVP tokens and some UAT tokens to be issued on public chain based on ERC20
  • Internet assets layer based on smart contract. Asset transfer with zero gas fee and real-time user experience within the layer.

Merculet Protocol Suites

Merculet functions based on several protocols and decentralized applications as:
  • ATP: Attention Tokenization Protocol that records the users' actions in digital format, evaluates the attention of users and transforms it to Proof of Work (PoW).
  • ARP: Attention Reward Protocol is intended to reward users according to their attention ARP supports multiple rewards and provides protocols of standard access, rules-making and budget allocation protocols, settlement and reporting protocols, distribution protocols and withdrawal guidance.
  • UCP: Universal Content Protocol contains sub-protocols which support whole the content distribution process, including content importing and exporting protocols, content consumption protocols, evaluation of the content dissemination and billing protocols.
  • UIP: Universal ID protocol unites all the ID services in order to distribute users, contents, companies and other identifications.

Partnership

One of the strategic partners of Merculet is the Elex company that is engaged in the internationalization of Chinese internet companies. It has cooperated with the top Chinese companies in the field of internet and gaming. As a result, there are more than 50 million active users worldwide.
Another strategic partner is Solo Ads that has high-quality traffic and ensures the effectiveness of digital marketing.
MagicWindow is a technology company in China with the international background that provides Content AI service, SDK data analysis and AI content distribution. MagicWindow can be presented as an exclusive partner not only due to the huge number of users (more than 10 million daily live or total users) and page views (5-8 billion) but also due to it is Merculet's partner in blockchain technology

MVP tokens

MVP tokens are the essential utility of Merculet platform, used by entrepreneurs, consumers, content creators and advertisers. Tokens can be used as rewards for users' attention, content subscriptions, rewards for top-quality contents, rewards for translations, online advertising and other. MVP tokens have a limited total amount, numerous circulation scenarios and wide target audience.
  • Ticker name: MVP
  • Token supply: 10,000,000,000 MVP
    (No more MVP tokens will be minted.)
  • Softcap: 10,000 ETH
  • Hardcap: 37,000 ETH
  • Private Sale: 21,000 ETH
  • 1 ETH= 87,500 MVP
  • Min Contributions: 150 ETH
  • Max Contributions: 1,000 ETH
  • Registration starting from April 5, 2018
  • Public Sale: 16,000 ETH
  • 1 ETH = 70,000 MVP
  • Min Contributions: 0.1 ETH
  • Max Contributions: 5 ETH
  • Date: April 25, 2018, 8am CST - April 30, 2018, 8am CST
  • Restricted country: USA, China
For more information, please visit links below :
WEBSITE · WHITEPAPER · TWITTER · TELEGRAM · ANN
Prepared by Stavri (Bitcointalk Profile) :
https://bitcointalk.org/index.php?action=profile;u=955201

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